Customers on the premium ad-free monthly plan will be most impacted with a £24 annual increase, which took effect from this morning, October 17 at midnight.

Lewis encouraged Disney+ new customers and monthly subscribers to lock in the lower price before it changed: “Disney+ hikes prices tomorrow, if you’re a subscriber and want to continue to be, you can beat the hike by locking in to an annual plan ASAP, full help here…”

For those who missed out, the Money Saving Expert website shared tips on how to pay less for the streaming service.

It encouraged customers to check their debit or credit card for Disney+ cashback offers, noting one customer who was able to get 15% cashback on his Monzo debit card or American Express credit card.

It noted: “These offers are often personalised, so there are no guarantees – but it’s worth checking and opting in if you spot them on your account.”

Those with a Club Lloyds current account can get the standard plan with adverts free for 12 months, and new customers also get a free £200 on top, but you’ll be charged a £3 monthly fee if you fail to meet the £2000 minumum monthly pay-in.

The website also noted you can currently save £20 on a Standard annual subscription if you sign up to Uber One, which is £59.99.

Customers on the premium ad-free monthly plan will pay £2 more every month, from £10.99 to £12.99. The annual premium plan has also increased by £20, now priced at £129.90, up from £109.90.

Those on the standard ad-free plan will see their costs rise to £8.99 per month or £89.90 per year, compared to the previous rates of £7.99 monthly and £79.90 annually. The version with adverts remains unchanged.

However some customers decided to jump ship, with one writing they “cancelled a few days ago,” while another said: “They were hiking my annual subscription by £30 so I’ve unsubscribed.”

Another commented: “I paid £60 for the year in 2020… it’s now over double that?!!!! That’s ridiculous.”

Disney+ launched in 2019, and now has a library of content from Disney, Pixar, Marvel, Star Wars, and National Geographic.